Visualites Privacy Policy
Last updated: December 5th 2025
This Privacy Policy describes how Visualites, owned and operated by Lumen Eyewear LLC, collects, uses, and protects your personal information when you visit or make a purchase from www.visualites.com
By using our Site, you agree to the practices outlined in this Privacy Policy.
1. Information We Collect
We collect personal information that you voluntarily provide, including:
• Contact information – name, email address, billing/shipping address, phone number
• Order information – products purchased, payment method, order history
• Payment information – processed securely by Shopify Payments, Shop Pay, PayPal, Amazon Pay, or other gateways (Visualites does not store full credit card numbers)
• Account information – if you create an account on our website
• Marketing and communication preferences
• Device information – IP address, browser type, cookies, pages viewed, through tools such as Shopify analytics, Google Analytics/GA4, Meta Pixel, Simprosys, and Klaviyo
• Product review information – if you submit a review through Stamped.io
2. How We Use Your Information
Visualites uses the information we collect for the following purposes:
• To process and fulfill orders
• To communicate with you about your order, customer support, and relevant updates
• To improve and optimize our website and product offering
• To send marketing emails or SMS messages, only where you have provided consent
• To provide personalized advertising on platforms like Google, Meta, and Microsoft (if cookies are enabled)
• To prevent fraud and ensure security
We do not sell personal information.
3. Cookies & Tracking Technologies
We use cookies and similar technologies to:
• Provide essential site functionality
• Understand how visitors use the Site
• Personalize content and advertising
• Improve performance and analytics
You may disable cookies through your browser settings or opt out of interest-based advertising (see Section 6).
4. How We Share Your Information
We share information only with trusted service providers that help operate our business:
• Shopify (website hosting and payment processing)
• Klaviyo (email marketing)
• Stamped.io (product reviews)
• Simprosys (Google/Microsoft shopping feed management)
• Google Analytics / GA4
• Meta Pixel
• Shipping carriers (USPS, UPS, FedEx)
These partners are prohibited from using your information for any purpose other than providing the contracted service.
5. Data Security
We implement technical, administrative, and physical safeguards to protect your information. However, no method of transmission over the internet is 100% secure. We encourage you to use strong passwords and keep login credentials confidential.
6. Your Choices & Opt-Out Rights
Email Marketing
You may opt out of marketing emails at any time by clicking “Unsubscribe” at the bottom of any Visualites email.
SMS Marketing
If applicable, reply STOP to opt out.
Cookie Tracking / Personalized Ads
You may opt out of interest-based advertising:
- Google: https://www.google.com/settings/ads
- Microsoft: https://account.microsoft.com/privacy/ad-settings
- Meta: https://www.facebook.com/settings/?tab=ads
- NAI: https://optout.networkadvertising.org/
You may also disable cookies in your browser settings.
7. Access, Update, or Delete Your Information
You may request:
• A copy of the personal data we hold
• Correction of inaccurate information
• Deletion of your data, where legally allowed
To make a request, email us at support@visualites.com
.
8. Children’s Privacy
Our website is not intended for children under the age of 13, and we do not knowingly collect information from children.
9. Changes to This Privacy Policy
We may update this policy occasionally to reflect changes in our practices or legal requirements. Updates will be posted on this page with a new revision date.
10. Contact Us
If you have questions about this Privacy Policy or your information, contact us:
Visualites — Lumen Eyewear LLC
939 Wheel Circle
Carbondale, CO 81623
United States
Email: customerservice@visualites.com