Behind the Move: What We Learned Rebuilding Visualites on Shopify

Last month, we shared that Visualites had officially moved to Shopify — our biggest digital upgrade yet. If you missed that announcement, you can catch up here: Explore what’s new on the site.

Now that the transition is complete and we’ve seen how customers are responding, we wanted to take you behind the scenes — why we made the switch, what changed, and how the move has made shopping at Visualites faster, smoother, and even more enjoyable.

Why We Moved

This wasn’t just a platform change — it was a performance upgrade.

Our previous site on WordPress served us well for years, but as our catalog and customer base grew, we needed a storefront that could evolve just as quickly. Updating images, syncing inventory, and managing discounts had become too manual. And while the design looked good, the backend wasn’t as responsive as our eyewear deserved.

Shopify gave us the tools to fix that. It allowed us to focus on what we care about most — clear design, easy navigation, and a fast, secure checkout experience that feels as refined as our readers.

Learn more about Shopify Customer Experience

A Faster, Smarter Shopping Experience

The results were immediate.

• Speed: Pages now load in seconds, making browsing and checkout faster on every device.
• Navigation: It’s easier to find exactly what you want — whether that’s progressive lenses, blue-light filters, or the classic rimless Visualites 1.
• Modern cart design: The new drawer-style cart lets you review or edit your order without leaving the page, streamlining the checkout process.
• Better content display: Shopify’s design flexibility allows us to present high-quality lifestyle photography, product details, and technical information in a way that truly represents our brand.

Shop Pay: Fast, Secure, Effortless

Shop Pay has quickly become one of the best parts of the new Visualites experience.

If you’ve used Shop Pay elsewhere, your details are already saved — which means checkout at Visualites takes just seconds. Your shipping and payment information auto-fill securely, verified by a quick text confirmation.

It’s fast, safe, and private — powered by Shopify’s encrypted technology. Customers love the ease, and we’ve seen faster checkouts, fewer abandoned carts, and an overall smoother experience.

Quantity Discounts — Now Across All Models

This was one of the most-requested features, and it’s finally here.

Our cross-model Quantity Discount now applies to any combination of Visualites readers — across collections, styles, colors, and powers.

• 2 pairs → 7% off
• 3 pairs → 13% off
• 4 pairs → 20% off
• 5 pairs → 25% off

You can mix Classique rimless readers with Moderne or Lumière frames and still enjoy the same savings. It’s perfect for anyone who keeps a pair in every spot they read — home, office, car, or travel bag.

Built for a Better Experience

Beyond speed and savings, Shopify has allowed us to elevate almost every aspect of the shopping experience:

• Upgraded reviews with clearer displays and verified buyer tags.
• Back-in-stock alerts so you’ll know the moment your favorite pair returns.
• Real-time shipping options with USPS Priority Mail and Express choices.
• Free Shipping still included on every order.

Everything is designed to remove friction and make finding your perfect pair effortless.

Designed for the Future

Migrating to Shopify wasn’t just about now — it was about what’s next.

The new platform gives us the flexibility to launch collections faster, integrate future loyalty programs, and expand into new ways of helping people discover the perfect reading glasses. It also ensures that when someone searches for lightweight, optical-quality readers, Visualites continues to appear right where it should — front and center.

Explore the New Visualites.com

We’re proud of how far the brand has come, and even more excited about what’s ahead. Our goal is to make every part of the Visualites experience as lightweight and refined as the glasses themselves — simple, seamless, and satisfying.

Take a look around the new site, try the new features, and let us know what you think.

We’d love your feedback at customerservice@visualites.com  — because like great design, great experiences are built together.